![]() What appeals me to it is the use of sustainable wood supply and the ability to assemble it quickly. Finally, after watching documentaries, and learning that bamboo is sturdy, and it can have a modern look, is a plus So, the offer price of CUBO is attractive. Previously, I was quoted P500,000 (approximately US$10,000) to build a bamboo house. When I go home from the city to my hometown, I feel I can relax inside a bahay kubo. Bamboo houses is appealing to me because it connotes relaxation. I have always wanted to build a house made of bamboo but my parents did not agree since it can blow up in flames if the roof is hit by firecrackers. ![]() The material itself it's made of bamboo, which is sustainable and appealing But the real cost was a turnoff, when you add up everything else I thought the appeal of CUBO was its price. What attracted me was the price, sustainability, durability, and the warranty. ![]() I want less plastic, concrete and such materials in housing of course I always look for good solutions to our biggest problems in many areas. My life mission and legacy is to help save the planet the best I can. Well I liked the design and also the fast installation of the house Finally, its flexibility, that it can be disassembled Also, its natural wood finish appeal as well as its claim of being sturdier material than of hollow blocks that is fire proof and calamity proof. What attracted me about the CUBO house was the speedy delivery, compared to the traditional construction of a house. Innovation not only can create new market segments but also it can break the heretofore “premium” pricing that sustainable products commanded in many markets. Having a long-term vision and commitment to a sustainable product positions an entrepreneurial firm to take advantage of a growing consumer segment: values-driven consumers. Pull strategies, by having the right sustainable product and leveraging social media, would find socially conscious consumers. (d) Lessons learned: Socially conscious consumption was now expanding beyond fast moving consumer goods. Additionally, government certification to produce more congregant/communal housing using engineered bamboo and modularity awaited confirmation of the stability of CUBO’s products through on-site inspection of consumer homes. ![]() New opportunities were presenting themselves, such as with resort owners. CUBO homes have a longer than expected wait time for delivery. CUBO has had both a significant number of inquiries and a significant number of orders. (c) Results achieved: Demand had outstripped supply. CUBO used social media to highlight its numerous awards in international home-building competitions and to target socially responsive consumers. Modularity reduced production costs not only because of economies of scale but also because a CUBO unit could be built off-site and assembled on the home site rather than in the traditional manner, which was completely on-site construction. Engineered bamboo treated the natural wood to produce a robust, termite-, and moisture-proof building material. (b) Action taken: Two central features of CUBO were their engineered bamboo construction and their modularity. Yet Earl and Zahra were convinced that there existed a socially responsible market in the Philippines if they could create a product that was sustainable and affordably priced. Housing was not often thought of as representing socially responsible consumption. CEO and co-founder, Earl Forlales, along with his co-founder and COO, Zahra Zanjani, were brainstorming how to fulfill their vision to provide dignified homes for Filipinos that were fast to build, using sustainable materials that were more affordable and could withstand the weather conditions in the Philippines. (CUBO) was a modular home developer located in the Philippines. ![]()
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